MediaCorp Radio Singapore 2005
THE PROBLEM:
MediaCorp wanted to increase it's visibility to the radio listening public (the irony...) As the media owner of all these different radio stations, it wanted to encourage people to give radio a second listen.
THE SOLUTION:
We had a lot of fun on this campaign. Being big music heads, we played up how only with radio do you get the entire gamut of all music genres (something you might not necessarily get on local TV).
We ran a series of cheeky outdoor and print posters, as well as some low-budget TV commercials.
"From Classical To Punk" 30s TVC
Creative Circle Awards (Singapore) 2006 Bronze, TV/Cinema
Creative Circle Awards (Singapore) 2006 Bronze, Low Budget TV/Cinema
"From Opera To Rock" 30s TVC
Creative Circle Awards (Singapore) 2006 Bronze, TV/Cinema
Creative Circle Awards (Singapore) 2006 Bronze, Low Budget TV/Cinema
"From Rock To Chinese Classical" 30s TVC
Creative Circle Awards (Singapore) 2006 Bronze, TV/Cinema
Creative Circle Awards (Singapore) 2006 Bronze, Low Budget TV/Cinema
Outdoor/Print/Bus Wraps
