Nestea Taiwan 2009
THE PROBLEM:
Nestea Lemon tea was a challenger brand in the regional China market. The brand needed cut through to appeal to the fickle teenage market.
THE SOLUTION:
We did this by giving the brand a silly and "kuzo" tone of voice, talking about the usual tea ingredients in a fresh and different way.
"Fiercely Refreshing Lemon" 30s TVC
