Other TV work
2013/China/Dulux Ambiance Paint
Chinese people don't usually paint their houses with colour. They default to varying shades of white. This is unusual because their lives and culture are filled with so much colour. How do we encourage them to literally bring colour into their lives?
Dulux Ambiance was a new range of specially curated colours, more vibrant and fashionable than the usual paint. We showed the paint flowing out from different sources as it infuses a couple's new home.
2012/China/Ice Dew Olylmpics
As a brand, Ice Dew was not top of mind for Chinese consumers. They did not have a clear brand tone of voice and looked very much like every other water brand. All the water brands on the market were using the same "refreshing" cues and they were all saying the same thing. How could we stand out and differentiate from the market, especially in a competitive period like the Olympics?
We went back to the "roots" of water. It's a well known fact that 60% of your body is made out of water. We injected the brand with a tongue in cheek humour not seen before for water brands in China. We brought this idea to life in the silly context of Olympic athletes not being able to perform at their best because they've lost water.
Alpenliebe is the leading caramel candy in China, but consumers only know it for its delicious hard candy. Traditionally a heart warming family brand, the soft chewy candy needed to target a more grown up audience.
Based on the incredibly soft chewiness of the product itself, we came up with the idea that even the hardest of hearts will become soft with our candy.
We used a famously fierce Chinese actor (known for playing extremely stern characters) and created a simple and fun story.
2011/Regional S.E. Asia/Frestea
In Asia, the tea market is one of the most saturated, with every tea brand promising to zen out your life and deliver calming refreshment along the way. Every tea leaf is always carefully plucked and lovingly brewed before it reaches your lips.
We didn't want to do any of that, as consumers ourselves, we were so tired of these cliches. The year before we had created the "Tea Master", a cheeky slightly over the top geriatric. This year we had to reinforce his branding this year, whilst telling consumers about our new flavours.
A simple yet humourous product demonstration ad, using the "Tea Master" mascot that we had created for the brand. We brought his hyper real world to life and added lots of silly little touches.
2006/Regional S.E. Asia/Aviva
Most people know Aviva only as an insurance brand. But it's more than just that. It also provides financial planning services for you to live your life to the fullest.(an industry cliche, i know)
We needed to communicate Aviva's upbeat outlook to consumers in a non-typical insurance way.
"Who Says I Can't?" is an embodiment of Aviva's spirit. With forward planning, there's nothing that can stand in the way of your dreams. I wrote the voiceover and worked together closely with the director to bring this spot to life.