In 2019, we worked together with local celebrity Nazha to promote the classic Elsa Peretti range, Diamonds by the Yard.
First launched in the 1970s, Elsa Peretti essentially democratized diamonds with this series, creating an everyday styling staple for women by making the design clean, simple, and modern. It’s a timeless piece that remains as elegant as when it was first launched.
I concepted the idea of “Sparkle Everyday” and storyboarded the script to show how women have different facets in life, whilst showcasing the different jewelry as well.
Every thing was shot locally, from product visuals, to Nazha’s main campaign video and visuals. With no internal producer, I worked closely with all our different production partners and internal teams to ensure a smooth and timely delivery.
