After the success of 520, we were tasked to create similar love themed campaign for Chinese Valentine’s Day for Tiffany.
We had to seamlessly incorporate Jackson Yee’s existing footage and retouch previously shot images to fit in with our new campaign, whilst showing our new T1 product range and bringing to life Tiffany’s signature witty playfulness.
I storyboarded and concepted the idea and worked closely together with global (the main visuals and video were shot in NYC, whilst Jackson’s footages and images were retouched locally in Shanghai) during production to ensure there was visual consistency across all elements.
