As we all know, the opening of 2020 was when Covid-19 hit the whole world full in the face. Just as China was lifting restrictions, the rest of the world was going into lockdown. Our Tiffany 520 Campaign was originally slated to shoot in NYC, when we were suddenly told that we would have to pivot to shoot in Shanghai within the next 2 weeks in order to make our launch date.
I worked closely together with global on the concept and storyboard and was ably to quickly shortlist a production house and within budget as well.
The brief was to sell the limited edition pin sapphire key in an emotional and engaging way to Chinese audiences, whilst communicating our Tiffany brand heritage of love, together with the Keys product positioning of “Unlocking Possibilities”
We created a cute and touching story of couple showing their love for each other through a series of handwritten Tiffany blue post-it notes stuck around the house for the other to find.
