After the success of the Tiffany 2019 Mooncake Packaging, I was tasked to go above and beyond in 2020 (but for less budget of course!)
Drawing on Tiffany’s rich NYC heritage, I concepted the Tiffany Subway to the Moon and worked together with an agency to bring this concept to life. I worked closely with a local Beijing illustrator to visualise the NYC skyline and Tiffany Flagship and adapted the artwork across to packaging, tote bag, greeting card and Wechat and other social assets.
As usual, customers loved it even now when you search RED or even Instagram, the packaging pops up. Clients felt really nostalgic and charmed upon opening it and appreciated how it could be re-used or even as a toy for their kids.
The success of the packaging also had a knock-on effect on sales, encouraging customers to spend more in order to redeem the limited packaging in store.
