Following the huge success of Jackson Yee and the Tiffany T1 launch, we decided to follow up with the second part of our collaboration with him for Fall 2020.
Continuing on the theme of NYC as a core heritage for Tiffany, we were more ambitious in our production and storytelling, despite the increasingly strict Covid controls at the time. We portrayed him in three distinct New York settings with touches of Tiffany Blue to showcase the modern inspiration behind the T1 jewelry design.
In order to transport viewers to NYC, sets were crafted with meticulous detail and lighting to highlight our jewelry and New York vibe.
